February 15, 2024

Key Strategies for Early Profitability in Market Expansion

Setting the Stage for Success Entering a new market or launching a new iGaming or betting brand presents a maze of challenges and opportunities. Drawing from my rich experience of market expansions, I aim to demystify the process, guiding you through the initial crucial steps of setting up tracking and KPI alignment, alongside selecting the […]

January 23, 2024

TapNation Boosts User Acquisition with UAhero Acquisition

In a remarkable industry development, TapNation, a well-known mobile game developer and publisher, has made a significant move by acquiring UAhero, an AI-powered platform specializing in user acquisition and monetization. This strategic acquisition reflects TapNation’s unwavering commitment to solidifying its leading position in the fiercely competitive realm of mobile gaming. A Game-Changing Acquisition: TapNation’s Strategic […]