January 30, 2024

Svenska Spel Embraces Change: Rebrands Horse Racing Games and Closes Land-Based Casinos Amid Industry Evolution

Svenska Spel’s Strategic Rebranding Post Legal Ruling In a pivotal move, Sweden’s Svenska Spel has announced the rebranding of its horse racing games to “Svenska Spel Hästar,” following a legal setback with the horseracing betting operator Aktiebolaget Trav och Galopp (ATG). This decision comes after the Swedish Supreme Court upheld a lower court’s ruling that […]

January 26, 2024

Svenska Spel Sport & Casino Launches ‘Svenska Spel Hästar’ for Enhanced Horse Betting

Revolutionizing Equine Betting: ‘Svenska Spel Hästar’ Emerges from Svenska Spel Sport & Casino In a strategic move following a recent court resolution, Svenska Spel Sport & Casino proudly unveils its equine gaming division under a new brand name, “Svenska Spel Hästar.” This rebranding, designed to differentiate its services in the competitive market, promises to maintain […]