January 30, 2024

Svenska Spel Embraces Change: Rebrands Horse Racing Games and Closes Land-Based Casinos Amid Industry Evolution

Svenska Spel’s Strategic Rebranding Post Legal Ruling In a pivotal move, Sweden’s Svenska Spel has announced the rebranding of its horse racing games to “Svenska Spel Hästar,” following a legal setback with the horseracing betting operator Aktiebolaget Trav och Galopp (ATG). This decision comes after the Swedish Supreme Court upheld a lower court’s ruling that […]

January 3, 2024

Merkur Group: Gauselmann’s New Brand Identity Marks a New Era

A new chapter unfolds in the German gambling industry. The renowned Gauselmann Group embarks on a transformative journey, rebranding as Merkur Group. Witness the fusion of a rich legacy with a forward-looking digital and international vision. Explore the significance of Merkur Group’s new identity and its impact on the global gambling landscape. Gauselmann Group’s Historic […]

March 27, 2023

Caesars Entertainment Rebrands Bally’s into Horseshoe Las Vegas

The legendary Horseshoe Casino brand has made a grand return to Las Vegas, adding a new chapter to its storied history. With fresh dining options, an impressive new arcade, and a state-of-the-art poker room, the casino’s transformation promises to redefine entertainment on The Strip. Guests and poker enthusiasts are eager to explore the revamped venue, […]