Could a misstep in affiliate marketing cost Betfred dearly? The UK-based sports betting giant is facing a lawsuit filed by WeWinGames, an affiliate marketing company, in Nevada’s Clark County District Court. The case centers around an alleged $366,900 in unpaid commissions for customer acquisitions across several U.S. states, including Arizona, Colorado, and Ohio. This legal […]
Boxxer has joined forces with Betfred, marking the beginning of a dynamic new partnership that will integrate Betfred’s branding across Boxxer’s high-profile boxing events. As the collaboration kicks off with the Copper Box Arena event on 19 October, fans can look forward to exciting features like the introduction of the “Betfred Fight of the Night”. […]
The U.S. sports betting market is shifting, with Betfred pulling back from multiple states. Despite a burgeoning sports betting industry in Virginia, Betfred failed to gain traction and is ceasing operations. This move raises questions about the competitiveness and sustainability of smaller operators in the ever-evolving U.S. market. Understanding these changes can guide both bettors […]
How does a leading sports betting company elevate its brand to the next level? Betfred has appointed Cath Ryan as its new Head of Brand and Customer Experience, bringing her extensive experience in marketing, sports, fashion, and retail to drive a new era of customer engagement. Excited to see how this move could reshape Betfred’s […]
Betfred Appoints Nick Cockerill as Chief Product Officer to Lead Digital Transformation As Betfred accelerates its shift towards becoming a tech-driven operator, the bookmaker has announced a strategic appointment that will bolster its online presence. Betfred has named Nick Cockerill as its new Chief Product Officer, bringing on board an industry veteran with extensive experience […]
Betfred to Cease Operations in Colorado as Part of U.S. Market Restructuring In a surprising move, Betfred has announced the closure of its Colorado sportsbook operations effective August 31. This decision is part of a broader strategic restructuring of Betfred’s presence in the U.S. sports betting market, following similar exits from Ohio and Maryland. Discover […]
Gambling Industry Magnates Among UK’s Elite Tax Contributors In the latest rankings by The Times, Denise Coates, the founder of Bet365, has experienced a slight dip, positioning her as the third top taxpayer in the UK. Meanwhile, Betfred’s Fred and Peter Done have ascended to the fourth spot, highlighting the significant financial contributions of key […]
Major UK horseracing event secures extended sponsorship. Betfred strengthens its partnership with the Epsom Derby Festival, continuing its support until 2026. Anticipate enhanced racing experience and expanded sponsorship benefits. Read on for insights into Betfred’s deepened involvement in this prestigious event. Betfred Strengthens Ties with Epsom Derby Betfred solidifies its commitment to UK horseracing by […]
Controversy arises over Buzz Bingo’s Halloween-themed advert. UK’s ASA flags the advert for potentially appealing to children. Understand the balance between creative advertising and responsible marketing. Explore the ASA’s ruling and its implications for advertising standards. ASA’s Ruling Against Buzz Bingo’s Advert The UK Advertising Standards Authority (ASA) has taken a stand against Buzz Bingo […]
The ASA’s decisive action against Betfred for its use of Anthony Joshua in advertising campaigns highlights the fine line between leveraging celebrity endorsements and ensuring responsible advertising. This scenario underscores the complexities of digital marketing in the betting industry, where protecting youth from gambling-related content is paramount. As the landscape of digital advertising continues to […]