April 16, 2024

ASA Warns Gambling Operators Against Targeting Minors for Euro 2024

Euro 2024 Advertising: ASA Cracks Down on Gambling Ads Targeting Minors A Preemptive Strike for Ethical Advertising—As the anticipation for Euro 2024 builds, the Advertising Standards Authority (ASA) has issued a stern warning to gambling operators in the UK: tighten your advertising strategies and ensure compliance with the CAP Code to avoid targeting minors. This […]

March 21, 2024

BetMGM’s Chris Rock Advertisement Cleared by ASA Despite Concerns

ASA Clears BetMGM’s Chris Rock Advertisement Amid Underage Appeal Concerns In a notable decision, the Advertising Standards Authority (ASA) has made a ruling on a contentious television advertisement by BetMGM featuring the renowned American comedian Chris Rock. Broadcasted on October 4, 2023, the ad presented Rock in a series of entertaining vignettes, culminating in the […]

March 14, 2024

LeoVegas Ad with Adebayo Akinfenwa Found Irresponsible by UK’s ASA

ASA Strikes Against LeoVegas for Irresponsible Ad Featuring Adebayo Akinfenwa: A Pivot in Marketing Standards In a decisive move to uphold advertising integrity, the UK’s Advertising Standards Authority (ASA) has mandated LeoVegas to retract a BetUK sportsbook radio advertisement, spotlighting the retired footballer Adebayo Akinfenwa. This ruling underscores a growing scrutiny over gambling ads’ potential […]

January 5, 2024

UK ASA Rules Against Buzz Bingo for Child-Appealing Halloween Ad

Controversy arises over Buzz Bingo’s Halloween-themed advert. UK’s ASA flags the advert for potentially appealing to children. Understand the balance between creative advertising and responsible marketing. Explore the ASA’s ruling and its implications for advertising standards. ASA’s Ruling Against Buzz Bingo’s Advert The UK Advertising Standards Authority (ASA) has taken a stand against Buzz Bingo […]

November 5, 2023

Betfred Warned by ASA for Anthony Joshua Promotions Appealing to Minors

The ASA’s decisive action against Betfred for its use of Anthony Joshua in advertising campaigns highlights the fine line between leveraging celebrity endorsements and ensuring responsible advertising. This scenario underscores the complexities of digital marketing in the betting industry, where protecting youth from gambling-related content is paramount. As the landscape of digital advertising continues to […]

May 22, 2023

Eaton Gate Gaming faces ASA sanctions due to a violation in their Kwiff advertisement

Eaton Gate Gaming, an online gaming company, has received sanctions from the Advertising Standards Authority (ASA) in the UK for engaging in improper targeting with a gambling advertisement. The company promoted its Kwiff online gaming brand on the Portsmouth FC website within an article related to the Junior Blues, a club for young fans. The […]

April 20, 2023

BetVictor criticized by ASA for their advertisement featuring Alba and Busquets

The Advertising Standards Authority (ASA) in the UK has issued a directive to BetVictor, instructing them to take down their advertisement. This action comes as the Kansspelautoriteit (KSA) has adopted a stringent interpretation of newly implemented advertising regulations. In response to a violation of the Committee on Advertising Practice’s (CAP) recent guidelines on the use […]