Euro 2024 Advertising: ASA Cracks Down on Gambling Ads Targeting Minors A Preemptive Strike for Ethical Advertising—As the anticipation for Euro 2024 builds, the Advertising Standards Authority (ASA) has issued a stern warning to gambling operators in the UK: tighten your advertising strategies and ensure compliance with the CAP Code to avoid targeting minors. This […]
ASA Clears BetMGM’s Chris Rock Advertisement Amid Underage Appeal Concerns In a notable decision, the Advertising Standards Authority (ASA) has made a ruling on a contentious television advertisement by BetMGM featuring the renowned American comedian Chris Rock. Broadcasted on October 4, 2023, the ad presented Rock in a series of entertaining vignettes, culminating in the […]
ASA Strikes Against LeoVegas for Irresponsible Ad Featuring Adebayo Akinfenwa: A Pivot in Marketing Standards In a decisive move to uphold advertising integrity, the UK’s Advertising Standards Authority (ASA) has mandated LeoVegas to retract a BetUK sportsbook radio advertisement, spotlighting the retired footballer Adebayo Akinfenwa. This ruling underscores a growing scrutiny over gambling ads’ potential […]
Controversy arises over Buzz Bingo’s Halloween-themed advert. UK’s ASA flags the advert for potentially appealing to children. Understand the balance between creative advertising and responsible marketing. Explore the ASA’s ruling and its implications for advertising standards. ASA’s Ruling Against Buzz Bingo’s Advert The UK Advertising Standards Authority (ASA) has taken a stand against Buzz Bingo […]
The ASA’s decisive action against Betfred for its use of Anthony Joshua in advertising campaigns highlights the fine line between leveraging celebrity endorsements and ensuring responsible advertising. This scenario underscores the complexities of digital marketing in the betting industry, where protecting youth from gambling-related content is paramount. As the landscape of digital advertising continues to […]
Entain’s Ladbrokes brand has received a warning from the Advertising Standards Authority (ASA) regarding a social media poll related to the popular social media personality Jake Paul. The bookmaker conducted the poll in anticipation of Paul’s second boxing match against Tommy Fury in February. The poll posed the question: “So, we’ve got to ask the […]
Eaton Gate Gaming, an online gaming company, has received sanctions from the Advertising Standards Authority (ASA) in the UK for engaging in improper targeting with a gambling advertisement. The company promoted its Kwiff online gaming brand on the Portsmouth FC website within an article related to the Junior Blues, a club for young fans. The […]
The Advertising Standards Authority (ASA) in the UK has issued a directive to BetVictor, instructing them to take down their advertisement. This action comes as the Kansspelautoriteit (KSA) has adopted a stringent interpretation of newly implemented advertising regulations. In response to a violation of the Committee on Advertising Practice’s (CAP) recent guidelines on the use […]